Cultivating Relationships Through Social Media
Your social media channels help shape and position your brand in the eyes of the public. For that reason, managing social media isn’t as simple as publishing witty internet memes to a Facebook page. If you’d like to find new clients, build brand awareness and engage with followers in a way that satisfies their concerns, working with an experienced social media management agency is critical.
Through a combination of social media advertising, content marketing and community relations, Atavato can work to increase your awareness via social channels and help you find new clients while building brand equity. Our strategy for developing content starts with:
- The study of your product or service
- Research to understand your audience
- An analysis of competitors and/or your industry
- An assessment of the current state of your online presence
The importance of deeply understanding your business and knowing where to find critical data cannot be understated. Working with seasoned, experience professionals can avoid costly mistakes and damage to your brand. While it’s assumed that because most recent college grads grew up in the digital area, they understand social media, managing it professionally, while staying “on brand” is a skill developed over time.